Master of Science in Digital Marketing & E-business
INSEEC Bordeaux From 2014-2015
A Master II which allows to students with a business background to better understand the new opportunities offered by the web, social media and more generally the digital world (mobile / tablet, TV & WebTV 2.0, urban generation display. ..). The courses covers the topics of customer relationship management (e-CRM, community management, …), distribution (e-commerce, e-retailing) and communication (e-reputation, buzz and viral marketing …).